Second life status3/16/2023 ![]() 2012), often behave in ways that are consistent with the "real world" social expectations of their avatars' genders (e.g., Cristofari & Guitton, 2014 Guadagno, Muscanell, Okdie, Burk, & Ward, 2011 Guitton, 2012Guitton,, 2013Guitton,, 2015 Lomanowska & Guitton, 2012, 2014. Of particular importance to the current study, is research that has found individuals in virtual reality environments, such as Second Life, a fictional 3-D virtual world created entirely by its users (Linden Research, Inc. Importantly, while we are unaware of research that has specifically tested competing hypotheses derived from the conflicting similarities and differences perspectives, much research exists on sex and gender differences and similarities in virtual world environments (e.g., Christy & Fox, 2014 Gagnon, Stefanucci, Creem-Regehr, & Cashdan, 2016 Ha & Fang, 2018 Tasc on, Le on, & Cimadevilla, 2016 Zhou, Jin, & Fang, 2014). This study also provides an insight on how social media platforms and specific interfaces like emojis are used as a tool to manage and shape mediated identity, reinforcing the concepts of online self-representation and identity management. The results obtained indicate that statistically, there is a significant difference for both genders in the ways they manage their mediated selves and identities. ![]() With the aim to examine the extent of gender-based perspective and tendencies in managing mediated identities through social media, this study employed a Mann-Whitney test to measure the variance between male and female responses. As a result, fascinating digital stories are formed wherein the content is curated to portray the desired identity. ![]() ![]() The navigation, constructions and features of mediated communication fashion on social media have led to the forming of identity blueprints, consisting of narrative strategies in deploying and managing online identity. The landscape of social dimensions has tremendously changed with the existence of social media as a powerful means to facilitate the process of creating and sharing information. ![]()
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